“A speedy rundown of my tale up to now!”

I’m not just a Social Media Manager—I’m a strategic storyteller, community builder, and brand amplifier with over 8 years of experience shaping digital conversations that drive real impact. From Apple’s marketing team to fast-growing startups and global enterprises, I’ve developed and executed high-performing social media strategies that don’t just generate likes—they build trust, influence, and business growth.

Turn brands into Thought Leaders – Creating compelling narratives that position companies as industry pioneers.
Build engaged digital communities – Cultivating authentic conversations that spark brand advocacy and loyalty.
Drive data-backed results – Combining creative storytelling with analytics to maximise reach, engagement, and ROI.

Currently, I drive social media strategy for GBG and Loqate, global leaders in identity fraud prevention and address verification solutions. In an era where trust and security are paramount, I ensure our content not only informs but inspires confidence in businesses and consumers worldwide. My role spans global campaign strategy, employee advocacy, influencer collaborations, and thought leadership positioning—ensuring our brands stay ahead of industry trends while driving engagement and lead generation.

Previously…

I was Group Social Media Manager at Global University Systems (GUS), leading social media strategy for an international network of schools, colleges, and universities across the UK, Europe, Canada, and beyond. In this role, I:

✔️ Developed and executed large-scale social media campaigns that enhanced brand reputation, student engagement, and enrolment.
✔️ Led digital community growth and engagement across diverse student demographics, connecting learners worldwide through content that resonated with their aspirations.
✔️ Managed and mentored a global team, fostering talent while aligning marketing efforts across multiple education brands.
✔️ Implemented influencer and employee advocacy programs, turning faculty, students, and alumni into brand champions.
✔️ Leveraged data-driven insights to refine content strategy, optimise advertising spend, and drive measurable ROI.

With a BA Honours in Media Production (TV & Film) and HubSpot social and marketing certifications, I bring a unique mix of creative storytelling, branding, and data-driven marketing to every project. Whether launching a new product, optimising content for maximum engagement, or driving social-first campaigns, I thrive on turning ideas into impactful digital experiences.

From working with global powerhouses like Apple to fast-paced startups and the education sector, my career has been shaped by innovation, adaptability, and a relentless drive for excellence. I'm always exploring the next big trend, the next game-changing strategy, and the next opportunity to push social media boundaries further.

Let’s connect and shape the future of digital engagement together! 🔥